Luminus has the ambition to be a pioneer in sustainable energy by 2030, and that goal is embedded in its Electrify 2030 strategy. Twice a year, Luminus’ management team—around 550 managers—comes together to discover where the company stands, where it is heading, and how the strategy is being put into practice.
During these Management Meetings, the most important developments within departments such as Wind, Production and Optimisation are shared, managers receive an overview of the figures from the CEO and CFO, and they are inspired by an external speaker who further explores the theme of the day. At the most recent meeting, for example, the theme was “From Belgium to Beijing”, during which Pascal Coppens shared his vision on the global energy transition.
And this is where Pubmarket comes in: we ensure that communication during these events is not only clear and professional, but also inspiring and visually appealing.
What does Pubmarket do?
Pubmarket takes complete ownership of the communication, ensuring everything is taken care of down to the smallest detail.
The key visual that brings the theme to life: Each meeting has its own theme, and the key visual is its visual translation. We design a visual concept that sets the tone for the entire day, from invitations to the presentations themselves. That way, the theme always stays front and centre and becomes a strong memory cue for participants.
Presentations that shine: our job is to make sure internal speakers can convey their message clearly, but in a way that delivers real visual impact. From refining the content to elevating the slides, we make sure every presentation is an eye-catcher.
Videos that amplify the message: We create videos that support the presentation, aligned with the meeting’s theme. This can range from inspiring visuals to informative clips that convey complex ideas in an accessible way.
Bumper videos that keep the flow going: During the meetings, we provide short, powerful bumper videos that make transitions between different parts of the event seamless and keep the audience’s attention. Those small visual moments are what make the whole experience that extra bit more dynamic.
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The result
Thanks to Pubmarket’s expertise, communication during Luminus’ Management Meetings is not only informative, but also inspiring. Managers go home not only with a clear overview of the latest strategic developments, but also with fresh ideas and renewed energy to further support the strategy. They are not just presented with figures, but are also stimulated by the external speakers and the visual elements that reinforce the message.
With our support, we ensure that Luminus’ leadership team is not only informed, but also motivated to work together on the company’s future. It’s the perfect mix of content, visual appeal and inspiration.
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