Why?
Before we build a brand and begin brand activation, it is important to have solid foundations. To do this, we must ask some very important questions: what is our company’s DNA? What is our personality? What makes us unique? What is our added value?
The DNA is the ‘why’ of your organisation and goes beyond simply making a profit. Clients and other stakeholders want to know who you are, what you stand for and what sets you apart.
Purpose?
Companies often go all guns blazing when they wish to launch a product or service. They want to see instant results. Yet they lack a clear strategy, and a uniform way of communicating. This leads to lots of money being spent without the required return.
That’s why Pubmarket! hits the brakes (at first). We establish a plan of action, determine an identity, define target groups and media channels, so no budget is wasted. After that we go full speed ahead.
