Thanks to the brand-design model, we have a firm foundation for your brand identity and positioning. Now it’s time to use this as a basis for our communication strategy. First, we determine which communication touchpoints we will use for each target group in order to realise our strategic and tactical goals. After that we work out a schedule within the set time frame.
Media planning is a complex and specialised task. The vast range of available media, offline and online, has grown enormously. A campaign without online channels has become unthinkable, but we must still remember that traditional offline print media, audio visual media and outdoor media are vital for an impactful communication strategy.