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"Be known for what you want to be known for.”

More information about our strategic approach?


Before we start building the brand and implementing brand activation, it is essential to get the basics right. What is the DNA of our company, our organisation, or our personality? What is unchangeable about our company and our personality? What is unique and adds value and enables us to do business successfully? Today, tomorrow and in the long-term.
If you don't find out what the essence of your organisation is, you don't have a good starting point for your positioning. The DNA is the 'why ‘of your organisation, and this ’why' is not just making a profit. That's a pleasant side effect. Customers and other stakeholders who discover your company want to know who you are, what you stand for and what distinguishes you. That's the basis for their choices.  

Your DNA passport

At Pubmarket!, we lay this essential foundation before we start building a brand. In a workshop, we efficiently determine your genes, your DNA. Together we will look for the right answer to the following questions, such as:

  • Who are we? What are our mission and vision?
  • What do we stand for? What are our core values?
  • What are we going for? What are our brand values?
  • What's our one-word proposition of magic word?
  • How do we prove it? What are our stylistic values?
  • What's our story?

This DNA passport is the basis for a powerful positioning and the corresponding propositions.
Determining this mental brand identity is step one. The visual brand identity is step two. Here, we create or refine your name, logo, and baseline, and put together your brand guidelines. 

Only then can you get started with your brand activation, always in line with your DNA and your strategic goals.


  1. Deepening the DNA passport
  2. Creating the visual brand identity
  3. Developing the brand activation plan
  4. Implementing
  5. Measuring and adjusting

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