An optichannel media mix without social media is unimaginable. Not just well-established media such as Facebook and Instagram but also relative newcomers such as Twitch and TikTok. Like any fully-fledged communication plan, a social media plan starts with the definition of the strategy. What objectives do you want to achieve? What target groups do you want to reach? This is the basis for your content plan and the choice of your channels. A choice you'll have to update regularly because the number of channels keeps increasing: Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, Twitch, TikTok, Snapchat, etc. All these channels have their own reach, their own formats and their own tone-of-voice. You have to take that into account.
Once your strategy is drawn up, you can start with possibly the most important part of your approach: the content creation and planning. Their importance cannot be emphasised enough. The power of your content determines the power of your social media! Pubmarket! works preferably with monthly content plans that allow us to react quickly, yet in a structured way.
The content plan is the basis of the next step. We create posts, videos, promos, activations, contests, etc. Together, we'll see whether we should work with influencers. Everything is published and promoted according to the rules of each medium. Don't lose sight of your advertising budget, because on social media the saying 'No pay, no reach' applies more than ever. The network algorithms make sure of that.
That's not the end of the story. Pubmarket! can also take care of your conversation management, community management and reputation management. Again very important, because social media communication is primarily a dialogue with your target groups. Your speed of action is crucial.
Via Google Data Studio, we monitor all results in real-time. We regularly provide you with a detailed report with not only your key figures but also an analysis of your performance according to your objectives and optimisation proposals. It's the results that count!
- Identifying objectives and target groups
- Drawing up your social personae and their journey
- Choosing the channels and developing your profiles
- Drawing up your content calendar
- Making your content
- Implementing the campaigns
- Measuring and adjusting