Is your corporate, product, employer, and/or personal brand ready? Has your communication strategy been defined? Then it is up to the creatives, graphic designers, developers, and UX designers to set up all on- and offline touchpoints. And that can be a lot.
Online we think of the website, the online shop, social media channels, templates for the e-newsletters, etc. Without forgetting the design of Google Data Studio to follow everything closely. There is also work to be done offline: the corporate identity material, brochures, POS material, stickering of the vehicle fleet, etc.
All of this, of course, in accordance with the objectives, key messages, tone-of-voice, and tone-of-visuals that have already been developed and always with the integration of online and offline communication in mind. The on- and offline touchpoints must, of course, connect seamlessly to each other so that they strengthen each other.
- Defining all on- and offline touchpoints
- Setting up all touchpoints
- Following up on the execution
- Quality control
- Evaluating and adjusting