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“The set-up of the on- and offline touchpoints is the foundation of further brand activation!”

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Is your corporate, product, employer, and/or personal brand ready? Has your communication strategy been defined? Then it is up to the creatives, graphic designers, developers, and UX designers to set up all on- and offline touchpoints. And that can be a lot. 

Online we think of the website, the online shop, social media channels, templates for the e-newsletters, etc. Without forgetting the design of Google Data Studio to follow everything closely. There is also work to be done offline: the corporate identity material, brochures, POS material, stickering of the vehicle fleet, etc.   

All of this, of course, in accordance with the objectives, key messages, tone-of-voice, and tone-of-visuals that have already been developed and always with the integration of online and offline communication in mind. The on- and offline touchpoints must, of course, connect seamlessly to each other so that they strengthen each other. 

Roadmap:

  1. Defining all on- and offline touchpoints
  2. Setting up all touchpoints
  3. Following up on the execution
  4. Quality control
  5. Delivery
  6. Evaluating and adjusting 

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