Developing a strong employer brand is not something you do with a smooth campaign and a nice logo. Your current and future employees will see right through it. People choose not only a job, but also a company with a sincere and valuable story. That's why employer branding starts with introspection, analysis, strategy and authentic storytelling. Only then can you create targeted campaigns.
So, first of all, you have to find out the reality. What's really going on behind the company walls? What's your corporate culture like? How do your employees experience this culture? Your employer identity or employer value proposition, EPP in short, is a mix of values, attitudes and style that form the foundation of your employer branding campaigns.
The importance of a well-thought-out human capital strategy cannot be emphasised enough. Did you know that no less than one-third of your new employees leave the company within six months if your EPP doesn't match reality? That's why it's best not to start this when the need for personnel is at a peak. Proactivity pays, not only to attract new talent but also to build and grow the loyalty of your current employees.
Your employees are not only the most important representatives of your company, but they also have the best picture of your employer brand. That's why Pubmarket! also involves your employees in the process, using focus groups and in-depth interviews. It not only brings you valuable ambassador stories that you can use in your search for new talent; it also creates commitment by showing respect for their opinions. A textbook example of empowerment!
Through these workshops and workshops with the management, we will map your EPP and employer journey. In this way, we are sure that we can start targeted employer branding campaigns on the right basis!
- Mapping your identity and organisational culture
- Mapping your employer journey
- Building your EVP and looking for real stories
- Developing content and channels
- Implementing your communication
- Measuring and adjusting