Today, every potential customer, B2C and B2B, gets information online. If you are not or barely present online, you simply do not exist. Online marketing belongs to every optichannel plan. At the same time, the integration of your traditional marketing with your digital marketing is essential to be and remain competitive. To ensure the best possible interaction, Pubmarket! created its inhouse digital agency Markedeer in 2015.
Together, we assist companies in their digital transformation, an absolute necessity if you want to be future-proof. We look for answers to often complex questions:
- How can the digital customer journey be integrated into your existing communication mix?
- How can you build an optichannel relationship with your client and create the ideal customer experience?
- What technology do you need for this?
- How can you put this digital transformation into practice?
We start with a digital scan to measure the digital maturity of your company. Then we create a digital growth plan to implement and optimise your digital transformation. Step-by-step and with the utmost efficiency. We always keep an eye on your conversion. Collecting as many digital leads as possible is important, but converting them to customers via lead nurturing is even more so. It's all about the deal.
We look at what is needed to meet the objectives. We build websites, webshops and apps, and provide traffic and conversion through digital marketing: SEO, SEA, display advertising, retargeting, email marketing, social media marketing, etc. We monitor everything closely with Google Analytics and Google Data Studio and optimise where necessary.
- Reviewing your digital maturity
- Analysing your digital customer journey
- Developing your digital roadmap and digital growth plan
- Building your digital tools and setting up a digital marketing plan
- Implementing your digital transformation
- Measuring and adjusting