As the pace of digital marketing and the digital transformation is accelerating, the available data grows exponentially. However, being able to measure even the smallest detail doesn’t mean you should. There’s a real risk you won’t be able to see the forest for the trees. Everything starts with an analysis of the relevant key figures you want to track and the connections you want to establish. They need to be clear to achieve two goals: analysing the results of your campaigns and optimising them.
Google Data Studio is a particularly useful tool to make these analyses and to report them to your stakeholders. A Google Data Studio (GDS) report not only collects data of Google Ads but also data sources on other platforms such as your website and online shop, Facebook, Instagram etc. It allows you to combine all data using one convenient tool, resulting in one convenient report. Moreover, GDS is real-time, guaranteeing up-to-date analyses, to Pubmarket! and the client. Which is extremely handy when your CEO or a supplier who co-financed a campaign wants to get a status.
For each and every client, Pubmarket! builds a personalised report based on specific KPIs and the brand guidelines. The frequency to discuss the numbers is determined together. Usually, we report every month, but it can be done more frequently if the campaign requires so.
- Analysing and choosing the online parameters in function of the KPIs
- Connecting all channels in the GDS
- Setting up the GDS report
- Following up the dashboard on a daily basis and adjusting where necessary
- Reporting on a monthly basis
- Making in-depth analyses and optimising