Once we have established a solid foundation for your brand identity and positioning through the brand design model, it is time to develop the right communication strategy.
We first define which communication touchpoints we use for each target group in order to achieve the strategic and tactical objectives. Then we work out a schedule within the forecasted time frame. Which media channels will you use when and what's the corresponding budget?
In 2020, media planning is particularly complex specialist work. The number of available media, both online and offline, has exploded and the rates are absolutely non-transparent. A campaign without online channels has become almost unthinkable. Still, we have to bear in mind that the traditional offline print media, audiovisual media, and outdoor media are often indispensable in an impactful communication strategy.
Both the right media mix and the right bidding strategy are crucial to get the best out of your media budget. A maximum reach with the strongest possible impact on your target groups at the right price, that's what it's all about!
- Choosing the media touchpoints
- Planning the media channels
- Defining the bidding strategy
- Media buying and implementation
- Creating all online and offline communication materials
- Measuring and adjusting