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Cases: Wiric

 
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Wiric and Pubmarket! campaign

Wiric is a support centre for 180 adults with learning difficulties in Sint-Truiden. In the municipality of Velm they opened the small-scale ‘Falmio', where the residents become an integral part of the local community. Following the recent elections, advertising agency Pubmarket! created an "election campaign" with the headline "being happy first".