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Cases: Whirlpool

Merkactivatie case van Pubmarket! voor Whirlpool over “Category Management bij Media Markt voor Whirlpool maakt écht een verschil!”.

Category Management at Media Markt for Whirlpool makes the difference!

Whirlpool is a global leader in microwave ovens and household appliances. Their high-quality ovens can be used for a lot more than just reheating food. However, many consumers are unaware of the many possibilities and functions. As a result, they tend to buy standard rather than sophisticated models. To change the consumer’s perspective about microwave ovens, advertising agency Pubmarket! created a category project with Whirlpool.
Merkactivatie, dealer marketing en retail communicatie case van Pubmarket! voor Whirlpool over “Creatief de zomer én winter door”.

Creative Summer/Winter Sales Campaign

Whirlpool Corporation is the global market leader in household devices, with a vision that transcends the current market landscape. Its visual identity is always fresh, trendy, and modern. For its sales campaign, the brand wanted a more aggressive retail marketing approach. Advertising agency Pubmarket! pulled out all the stops and created Whirlpool’s entire summer and winter campaign.