A new internal communication platform: UFS NEWS 2.0
For a globally operating food service company such as Unilever Food Solutions, efficient internal communication is an absolutely critical success factor. UFS has been supporting this for years, but the communication of the quarterly updates needed an update. The content - results, innovations, HR news, etc. - was right, but the format, the 20-minute message from the CEO, needed to get with the times. Pubmarket! oversaw the creative concept, the architecture, the development of the platform, the editing and content, including video messages and analytics.