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Cases: Spar

 
Food communicatie en retail communicatie case van Pubmarket! voor Peper&Zout over “Peper & Zout Magazine: Minder zout, meer peper!”.

"Peper & Zout" Magazine: Less salt, more pepper please!

For over 10 years now, advertising agency Pubmarket! has been making Peper & Zout, Spar’s tasteful magazine that appears 7 times per year. The 40,000 copies are distributed across more than 100 Spar and Spar Express stores of the Lambrechts Group. The magazine is a real hit. After several graphic facelifts, Pubmarket! has radically changed the magazine.
 
Event communicatie, food communicatie en retail communicatie case van Pubmarket! voor Spar over “Spar, altijd dichtbij!”.

Spar, always near you!

For Lambrechts NV, distributor of Spar and Spar Express, advertising agency Pubmarket! created a corporate website featuring all the info customers need: store location addresses, promo folders, magazines, recipes, etc. A one-stop-info-shop that’s always to hand.
 
Food communicatie en retail communicatie case van Pubmarket! voor Spar over “Nieuwe campagne voor een splinternieuwe Spar Express”.

New campaign for brand new Spar Express

To announce Spar’s latest on-the-go shopping concept, advertising agency Pubmarket! developed a 360° retail communication approach. During the opening weekend, Segways were deployed to hand out flyers and create buzz in the city centre, along with 20m² mobile signs.