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Cases: Samsonite

 
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Travelling with the family becomes child's play!

Waiting times at airports or stations are no fun when travelling with young children. That's why Samsonite developed the Dream Rider suitcases: very practical, strong and especially fun suitcases for children. Practical for packing their luggage and a trolley that becomes an ideal toy while waiting. Advertising agency Pubmarket! started working with the six Dream Riders, two with a Disney design and four with an animal design, and first created a playful logo. We set up the casting and a shoot to make the key visuals.
 
Merkactivatie en retail communicatie case van Pubmarket! voor Samsonite over “Een waterdicht creatief concept voor Rainflex”.

Rainproof Creative Concept for Rainflex

Advertising agency Pubmarket! was tasked with the challenge to launch Samsonite’s latest collection of umbrellas with a weatherproof creative concept. They did so using an all-round retail marketing and brand activation approach.
 
Merkactivatie en retail communicatie case van Pubmarket! voor Samsonite over “Een speelse communicatiekit voor Disney”.

A Playful Communication Toolkit for Disney

As official Disney supplier, Samsonite asked advertising agency Pubmarket! to create the communication toolkit for the Disney by Samsonite collection. With their usual touch of magic, Pubmarket! developed a targeted brand activation campaign and the POS materials, in-store sales activation and catalogues.