Back to top

Cases: Rio Tinto

 
Merkactivatie case van Pubmarket! voor Rio Tinto over “Een scherpe digitale strategie voor Rio Tinto”.

A sharp new digital strategy for Rio Tinto Diamonds

Advertising agency Pubmarket! shaped the entire digital strategy for Rio Tinto Diamonds from A to Z, starting with extensive desk research and benchmarking of the digital landscape in the B2B and luxury product segments. Market and trend analyses were also carried out to determine the positioning of the brand. During a second phase, an internal digital audit was conducted through interviews with stakeholders and a complete analysis of all existing Rio Tinto marketing websites (20 in total).
 
Brand activation - Rio TintoMerkactivatie case van Pubmarket! voor Rio Tinto over “Een sprankelende strategie voor Rio Tinto”.

Sparkling Strategic Development for Rio Tinto

Advertising agency Pubmarket! created four separate storylines for the ‘Diamonds with a StoryTM’ platform commissioned by Rio Tinto Diamonds. The storytelling approach is a welcome shift from the purely product-driven marketing strategy common in the diamond industry.