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Cases: Prik&Tik

 

Real time performance rapport voor Prik&Tik

Doorheen de jarenlange samenwerking heeft Pubmarket! systematisch de online marketingactiviteiten van de drankenketen Prik&Tik mee opgebouwd en uitgebreid. De facebookcommunity met meer dan 37.000 fans is aangevuld met een erg actief en succesvol Instagramprofiel, de e-newsletter wordt uitgestuurd naar meer dan 200.000 klantenkaarthouders, de webshop groeit exponentieel en wordt ondersteund met Google Ads, enz.
 
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The 88th Prik&Tik shop is an online shop!

After two years of intensive preparation - market research, business model, product range, site architecture, UX design, development, logistics and fulfilment – the online shop prikentik.be went live early 2018. Shortly after the go-live the main focus of the communication was on advertising the new online shop. To do so, advertsing agency Pubmarket! especially used online media: YouTube, Google Ads and display bannering, plus national radio.
 
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Rik, the omnichannel drinks specialist of Prik&Tik

Prik&Tik is not just the liquor chain with the widest range, but also a retailer known for its to-the-point advice and its extensive expertise. Advertising agency Pubmarket! created Rik as the service advisor par excellence. Rik is a zythologist, oenologist and all-round drinks specialist. He gives the customers tips, listens and answers all their questions.
 
Dealer marketing en retail communicatie case van Pubmarket! voor Prik&Tik over “De coole bak van Prik&Tik”.

2015: a great year for Prik&Tik

In 2015, Coca-Cola approached Prik&Tik to boost the sales of Coca-Cola in the Prik&Tik network. The effort was such a success, that they decided to continue the partnership in 2016 together with another strong brand: AB InBev. Advertising agency Pubmarket! developed the activation campaign.
 
Dealer marketing, event communicatie en retail communicatie case van Pubmarket! voor Prik&Tik over “Een toast op 30 jaar Prik&Tik”.

A toast to 30 years of Prik&Tik!

2014 was an important milestone for Prik&Tik. The drinks specialist celebrated its 30th anniversary in great style by fusing with rival Cobeli. With a well-attended press conference, advertising agency Pubmarket! ensured that the 30th anniversary of Prik&Tik, as well as the merger with Cobeli and the positioning of the organisation, all received wide press coverage.
 
Dealer marketing en retail communicatie case van Pubmarket! voor Prik&Tik over “Make-over Prik&Tik Leopoldsburg”.

Make-over Prik&Tik Leopoldsburg

Late last year, advertising agency Pubmarket! provided a major makeover for the corporate identity of Prik&Tik. In that same period, the Prik&Tik store in Leopoldsburg was undergoing major renovations. The perfect opportunity to implement the new identity in a totally renewed store.
 
Dealer marketing en retail communicatie case van Pubmarket! voor Prik&Tik over “Een nieuwe online community, daar drinken we eentje op!”.

Cheers! Here’s to a new community

To increase the online presence of drinks specialist Prik & Tik, advertising agency Pubmarket! created a sparkling community page on Facebook called ‘Daar Drinken We Eentje Op’ (Let’s drink to that). ‘Daar Drinken We Eentje Op’ is a content page featuring informative posts about beer, wine, spirits and soft drinks.
 
Dealer marketing en retail communicatie case van Pubmarket! voor Prik&Tik over “De Kerstman in een TV-spot voor Prik&Tik”.

Santa stars in a TV commercial for Prik&Tik

For beverage superstore Prik&Tik, advertising agency Pubmarket! created a TV commercial featuring the star of the season: Santa Claus. The heart-warming ho ho holiday commercial was broadcast on the national TV stations VTM and 2BE.
 
Dealer marketing, event communicatie en retail communicatie case van Pubmarket! voor Prik&Tik over “Een winnende WK-activatie”.

Winning World Cup Activation

To help national drink wholesaler Prik&Tik cash in on the World Cup frenzy, Pubmarket! came up with a winning retail marketing plan. The goal: to score with a multi-channel communication approach, from an online and offline media plan to a World Cup paper (distributed via bakeries) and a presence at various World Cup events.
 
Dealer marketing en retail communicatie case van Pubmarket! voor Prik&Tik over “Van 20% naar 70% naamsbekendheid”.

Boosting brand awareness: from 20% to 70%!

Over the last few years, Prik&Tik has become the largest drinks supply chain in Flanders. More than 115 beverage suppliers have joined the cooperative to create an attractive alternative to the supermarkets. Since 2011, Pubmarket! has been handling communication of the group.