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Cases: Duvel

 
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Shh ... the Duvel sleeps here

On the A12 at Breendonk, we all turn our car radio down a little bit and slightly release the accelerator because ‘that's where the Duvel matures'. Advertising agency Pubmarket! was commissioned to work out a remarkable activation, and that's how the action ‘Shh ... the Duvel sleeps here’ was brought to life.