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Cases: BIC

Merkactivatie en retail communicatie case van Pubmarket! voor BIC over “Een gladde lancering van ‘Soleil Clic”.

Smooth Sailing: Launch of Soleil Clic, Reusable Razor for Women

To launch ‘Soleil Clic’, the first reusable shaving system by BIC, advertising agency Pubmarket! took a running start by linking the product to top athlete Kim Gevaert. She became the face (and legs) of a campaign that included a website, ads and various POS material. A successful brand activation and retail communication showcase.