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Cases: American Tourister

 
Merkactivatie en retail communicatie case van Pubmarket! voor Samsonite over “Hoogvliegende communicatie voor American Tourister”.

Take-off of a New Brand: American Tourister

To help launch American Tourister – a new brand within the Samsonite Group – advertising agency Pubmarket! came up with a range of communication concepts to help the different product collections take off. Pubmarket! created a target brand activation.