Every year, advertising agency Pubmarket! creates a loyalty program for Unilever Food Solutions and its line of Knorr products for the professional and food service market. And because 2016 was a World Cup year, the programme was obviously linked to the football hype. But this time, Pubmarket! closed the campaign with a spectacular and surprising event at Tour & Taxis in Brussels. For the occasion, Belgian celebrity Luk Alloo was host to more than 3,000 professional UFS clients, while the Belgian Red Devils gave their best on the big screen. Buscemi topped off the magical night with a rocking Knorr party.