Vulco (BE) and Premio (NL) are part of the Goodyear Dunlop Retail Partners network, one of the largest tire expert chains in Europe, with 2600 locations. They work B2C as well as B2B.
Both chains are intensively working on their digital transformation. E-commerce is growing more and more important for them. That’s why Pubmarket! opted for a digital marketing project based on a solid strategic base. Social media communication through Facebook is the main pillar. Starting from the content calendar, we build all communication: copy and visuals for posts, promotions and contests, planning of posts and promotions, conversation management, and reporting. We also use Google Ads in both countries. Pubmarket! is also in charge of the set-up and maintenance of all the location’s Google My Business pages.
The performance of all the digital channels is monitored in real-time via Google Data Studio, which allows both us and the client to act quickly and optimize campaigns.