Waiting times at airports or stations are no fun when travelling with young children. That's why Samsonite developed the Dream Rider suitcases: very practical, strong and especially fun suitcases for children. Practical for packing their luggage and a trolley that becomes an ideal toy while waiting.
Advertising agency Pubmarket! started working with the six Dream Riders, two with a Disney design and four with an animal design, and first created a playful logo. We set up the casting and a shoot to make the key visuals. The visuals and behind the scenes video immediately show what it's all about: travelling with your kids is fun! Based on the logo and the key visuals, we developed a complete set of POS materials including trolley tags, window material and floor stickers in the form of a Dream Rider test circuit. The kids can take a test drive while their parents are paying. The fun starts right away!