Unilin (floors), Argent Alu (invisible hinges) and Siniat (dry finishing materials) are three innovative suppliers in the construction sector. All three have their sights set on the same target audience: interior designers.
Advertising agency Pubmarket! was asked to organise a quality event for this audience. The theme was ‘Stand out from the Crowd’ and became the starting point for all communication material and the concept for the event itself. The location had to be perfect, and so did the speakers. For the location, Pubmarket! chose Loft 202, an old industrial building in Brussels renovated in New York style. Central speakers included the set designers of Tomorrowland who, by standing out from the crowd, have managed to gain a huge reputation in a short amount of time.
Finally, a guest DJ took the party to a higher level during the final networking event. Talking about successful event communication!