After earlier successful campaigns in 2018 and 2019, Pubmarket! realized another seasonal activation for the Breendonk blonde in 2020. This activation had to fit seamlessly within the limitations we had to comply with during the Covid-19 pandemic. This year, no festival tents or travel bags, but 400 sturdy premium hammocks. The ideal accessory for a lazy staycation in your own garden. There’s nothing quite like sipping on your Duvel while softly rocking side to side.
This action was translated into a scratch card, given tot the client after they buy 2 or 3 33cl clips from the Duvel range. They couldn’t just win 400 unique hammocks but also 1740 bottles of Duvel Tripel Hop Cashmere. This scratch&win action went on until mid-July, exclusively in Prik&Tik stores.
For this activation, Pubmarket! created a beautiful omnichannel campaign with print ads in the Prik&Tik brochure and the magazine Prikkels, a banner for the Prik&Tik website, and campaigns on Facebook and Instagram. The Prik&Tik newsletter to 180 000 clients was also put to good use. On top of that, Pubmarket! developed a complete set of POS material for the 94 Prik&Tik stores: wobblers, posters, floor stickers, and an attention-grabbing totem display.