HATO Lighting is one of the global leaders in agricultural lighting, distributing its very own products around the world under the quality label ‘Dutch Design & manufacturing.’ However, the market leader is under pressure from competitors who offer cheaper but less qualitative solutions. To counter the competition, Pubmarket! developed a brand new global online platform for HATO Lighting.
The development of the platform is based on a thorough SEO analysis in four different languages. User experience is the common thread throughout the development of the new HATO Lighting site. One of the most striking features of the new platform is the Light Academy. Through this knowledge platform, clients can get acquainted with the enormous amount of knowhow that HATO Lighting has built up over the past 40 years. The Light Academy is a complete e-learning module. Clients can expand their own knowledge step by step and lay the foundations for their own HATO Lighting certification. This unique form of knowledge sharing is a major advantage over the low-budget competition.
On the online platform, partners and clients can find a highly detailed yet very clear overview of all product info. The navigation through the products and solutions, and by extension through the entire platform, is simple, intuitive and highly efficient. The information is complete yet clear. Regardless of the page they are on, clients can navigate to the FAQ, make direct contact with HATO Lighting or request a lighting plan at the click of a mouse.
The new platform has been launched in Dutch and English. Three other language versions – French, Spanish and Chinese – are in the pipeline.