For beverage superstore Prik&Tik, advertising agency Pubmarket! created a TV commercial featuring the star of the season: Santa Claus. The heart-warming ho ho holiday commercial was broadcast on the national TV stations VTM and 2BE. Pubmarket! came up with the concept, wrote the script as well as planned and bought the media. In support of the TV campaign, a radio commercial was also made. Ho, ho, ho!