The petrol and diesel market is a very competitive and mature business. It's not self-evident to gain market share. Some players heavily bet on shop and food-on-the-go concepts. Others do the opposite and focus on the core: fuel.
TinQ is a Dutch chain that belongs to the latter category. It is a national chain with over 300 unmanned service stations. No staff, no shop, no toilets, no loyalty system, but sharp prices.
Advertising agency Pubmarket! took care of the dealer marketing and the brand activation for TinQ. It developed the TinQ4U platform with its own app, Facebook page and website to raise awareness of its formula with the Dutch motorist. Our concept was based on the DNA of the Dutchman. They're frugal and they love Max.
Via an omnichannel strategy we launched the TinQ MAX.KORTING and the TinQ Racing game with spectacular prizes. Nineteen Sundays in a row, TinQ gives a 20-cent discount on the national list price and the opportunity to take part in the Racing Game. The stakes? Every week, a voucher of 425 euros, free refuelling for a year for the final winner and 19 tickets for two for the F1 Grand Prix in Spa-Francorchamps. Maximum fun!
Pubmarket! launches the race Sundays via an app that can be downloaded via the iOS App Store and Google Play, via push notifications, e-news to all subscribers, activations via the Facebook page TinQ4U, fun video content with famous Dutch vloggers, radio commercials on Veronica, POS material, etc.
The result? After less than two months, the app has been downloaded over 12,000 times, the Facebook page has almost 5,000 fans and 4,000 participants have already registered for the contest. The results at the pump are equally promising. In a commodity market, Pubmarket! makes the difference thanks to this activation that is truly refreshing for the sector.