Traiteur Pierrot (part of the Euro-Délices group) is well-known amongst wholesalers for its delicious range of ready-made meals. And now, having entered the consumer market, they are about to capture the hearts of food fans everywhere. Their B2C range features meals in small portions for everyday use. Advertising agency Pubmarket! not only prepared the scrumptious packaging for these products, they also cooked up the communication strategy, including media planning and buying. All with an eye to building the image and increasing the visibility of Traiteur Pierrot. The campaign featured a 20-second TV commercial on national television and a print ad in a popular magazine.