For two years now, Overstock Garden, the well-known Belgian specialist in garden furniture, has also been active in Eindhoven, the Netherlands. In Belgium the name Overstock Garden is very well established, but the Dutch had more difficulties with the connotations of the word 'Overstock', because it is not in line with the very wide and high-quality range. That's why Overstock Garden chose to launch a new brand in the Netherlands: Exterioo.
As part of the rebranding, the store received a full makeover. Advertising agency Pubmarket! created the new shopping experience in line with the brand guidelines. We took care of both the outside of the shop and all temporary and fixed POS material. The rebranding was further emphasized by a reopening action with flyers and an extra striking look & feel for the Eindhoven shop.