Alcon attaches great importance to internal communication and corporate culture. In the extremely competitive pharmaceutical market, success depends on sharing the same goals and ambitions. So during the latest kick-off meeting for Alcon, a Novartis’ subsidiary specialised in eye care, advertising agency Pubmarket! launched the internal campaign: ‘We are Alcon. Winning through culture’. All employees received a personalised cowboy hat and bandana and were immersed in the Wild West universe created by Pubmarket! The Wild West atmosphere was the perfect theme since Alcon’s headquarters are located in Texas.
Advertising agency Pubmarket! Took care of the follow-up campaign aimed at promoting the corporate values in the company after the kick-off event in the Van Der Valk Hotel Brussels Airport.