Late last year, advertising agency Pubmarket! provided a major makeover for the corporate identity of Prik&Tik. In that same period, the Prik&Tik store in Leopoldsburg was undergoing major renovations. The perfect opportunity to implement the new identity in a totally renewed store.
Pubmarket! was responsible for the entire in-store and out-store POS communication of Prik&Tik Leopoldsburg in complete compliance with the new guidelines. Everything was transformed: from the outdoor signage to the flags and in-store visuals to the shopping carts. The entire concept is based on a brand new, fresh corporate design. The wonderful shop layout, with plenty of light and space, as well as the incredible range, complete the picture. The term ‘flagship store’ is appropriate.
Advertising agency Pubmarket! continued the momentum with an omnichannel approach for the opening campaign. Besides the official website, Pubmarket! activated the Facebook page of Prik&Tik Leopoldsburg. Not just regarding the reopening but with day-to-day content and conversation management, while e-news completes the all-round digital approach. The online campaign was further complemented with an offline folder, still a pivotal retail marketing tool.
During the weekend of the reopening it was all hands on deck. The entire area of Leopoldsburg knew where the new Prik&Tik store is situated. A great example of dealer marketing, complemented by the omnichannel approach of Prik&Tik corporate, will no doubt go on to inspire the other 120 Prik&Tik stores.