Together with the Almeer business community, Windesheim Flevoland organises the IT-Lympics. The IT-Lympics is an event for first-year Windesheim students, specialising in ICT and Associate Degree Software Development. Teams of 4 students compete against each other in various ICT-related sporting events.
The collaboration with Almere companies and the municipality of Almere plays a central role. Students get to know the IT companies of Almere in a fun way. Companies can present themselves as potential partners for one of the co-makerships students do at a company during the course of their studies.
For the first IT-Lympics, advertising agency Pubmarket! made the link between business and education. We were in charge of the positioning of the event, including a contemporary logo, identity and various (activating) communication tools to attract students to participate in this hackathon.