After lockdown, Group Delorge had more than 1500 stock vehicles sitting in parking lots. Pubmarket! and Markedeer developed a short but sweet activation to sell as many cars as possible, as quickly as possible: “Seize this golden opportunity NOW!”
The central focus was on temporary promotions with an extra contest that gave participants the opportunity to win a VW T-Roc convertible to drive around all summer.
The cross-channel campaign started from the temporary action page goudenkans.be, that was mainly pushed through digital marketing: online bannering, Facebook, Instagram, and Google Ads. The action was further spread through POS in the showroom, via ads in local newspaper HBVL, a gold-wrapped VW T-Roc, and stickers on the company’s fleet.
The campaign was monitored in real-time via a Google Data Studio dashboard and adjusted wherever necessary. In the span of fewer than 3 weeks, the campaign created strong results.
- 115 price requests
- 49 test drives
- 27 reserved cars
- 737 questions about the trade-in value
Pubmarket! developed the concept and offline part of the campaign. Markedeer was in charge of the complete online part, monitoring included.