Alvo is your one-stop shop for freshness and healthy food in your neighbourhood. And you can take ‘your neighbourhood’ literally: with more than 60 stores in Belgium, Alvo has a strong presence in the Belgian retail market. Advertising agency Pubmarket! not only provides retail communication for Alvo nationwide, individual shops also get a lot of love with their very own communication.
Twice a month, Pubmarket! creates a fresh folder for B2 Broekmans in Heusden-Zolder, a folder that is alternated with the biweekly national Alvo folder. Inside, clients can find all the best promos at B2 Broekmans, as well as theme-related promos, completely complementary to the national folder.
Advertising agency Pubmarket! also developed a major in-store and out-store restyling of the B2 Broekmans supermarket. In-store was overhauled with a brand new POS set: signs, gorgeous visuals per department, product information and more. The same fresh look and feel was continued outside with new flags and thematic panels.
Working together with Markedeer, Pubmarket! then launched the responsive, fresh new website www.b2supermarkt.be. On the site, clients can find all digital versions of the folders, information about actions and tastings, info about the range, inspiration for original recipes, etc.
Clients can even register for the digital B2 Broekmans newsletter with all the latest information.