For sauce brand Zeisner, advertising agency Pubmarket! fried up a tasty campaign targeting French fries fans at various chip shops. After purchasing fries with Zeisner ketchup, clients received a flyer with a unique code. They had to enter their code on a custom campaign website. The grand prize? A trip to New York! The challenge of course, was to motivate chip shop owners to promote the campaign. So, we developed a special brand activation case. The catch? The chip shop owner who did its utmost to promote the campaign, also won a trip to New York. By linking the unique codes on the flyers to chip shop owners, we were able to monitor exactly who had inspired the most clients to take part. A delicious success story!