The regional education center (ROC) of Flevoland is starting a new degree: SCALA. The preferred education for a career in aircraft engineering, as a warehouse employee or in security. Advertising agency Pubmarket! was asked to develop an online and offline recruitment campaign to attract maximum attention among students and parents.
The new Lelystad airport became the scene of the campaign ‘A flying start to your career’. Two free runners played the leading role and showed the versatility of airport work in a creative and energetic way. Pubmarket! translated the key concept into an online strategy with video, display and social advertising, an event and several online and offline tools.
The result? SCALA is becoming increasingly renowned; the campaign led to targeted traffic on the website and generated concrete applications for the degree in a short period of time.