Unilever Food Solutions wanted to inspire and help professional chefs with practical advice and solutions. Together with an impressive line-up of professionals, they published the extensive reference work ‘The Essence – The Contemporary Kitchen’. Advertising agency Pubmarket! took care of the entire communication about the book, including the launch and the activation. On the menu: seven top Belgian chefs – with 14 Michelin stars between them – helped to create ‘The Essence’, the ultimate reference tool for the modern chef. The book makes the scientific side of cooking easy, gives practical explanations, and shows applications by local starred chefs. It contains a goldmine of information and a unique tool. In 2012, ‘The Essence’ won a Gourmand World Cookbook Award in the category ‘Best Innovative Cookbook’. Well done!