The Belgian EcoWater Systems is part of the international Marmon Group, world leader in water softeners, drinking water systems and groundwater treatment. Until recently, EcoWater was mainly active in the B2B market, but since the opening of its first B2C-shop and showroom in Wetteren, they also address the consumer directly.
Advertising agency Pubmarket! was asked to trigger East Flanders to come and visit the new showroom. We developed a beautiful omnichannel campaign targeted at couples over 35.
The media mix consisted of the East Flemish editions of De Zondag, wraps on the back windows of local bus lines, a radio commercial on Radio Nostalgie East Flanders and social media activation. Pubmarket! also defined the look & feel and designs of the microsite kanhetwatzachter.be.