Advertising agency Pubmarket! was asked to develop sustainable press relations for Auto5, the specialist in tyres and car maintenance. Just a year later, Auto5 had scored an impressive 205 press articles: 104 in dailies, 40 in magazines and 61 on news sites, with a total reach of more than 10 million Belgian readers! Even in winter, the press didn’t leave Auto5 in the cold: Auto5’s winter tyres managed to get into the news each year with burning questions such as: Are they really necessary? Only when it snows? When should they be mounted? For the press, there’s one address for all the answers: Auto5.