Whirlpool Corporation is the global market leader in household devices, with a vision that transcends the current market landscape. Its visual identity is always fresh, trendy, and modern. For its sales campaign, the brand wanted a more aggressive retail marketing approach. Advertising agency Pubmarket! pulled out all the stops and created Whirlpool’s entire summer and winter campaign: from key visual to header, from shape and format to material, from POS material to online media (newsletters, online bannering, etc.).