Bidfood, leading food distribution company and subsidiary of the international Bidcorp Group, distributes food and food-related products to catering companies and industrial kitchens in companies, schools, retirement homes, hospitals and non-profit organisations in Belgium and Luxemburg.
Advertising agency Pubmarket! helped Bidfood in finding the very essence of the brand, strengthening its position as market leader. The insight “First in Foodservice” gave Bidfood a unique position in the market, shifting the focus from a brand that offers a wide range of products to a brand that offers smart services, tools, solutions, and of course a strong brand experience.
Today, Bidfood is a brand with a strong story and unwavering direction.