How do you get attention for car windows at a time when there's no direct need for them? This was the question raised by GlasGarage. Of course, with the objective to increase traffic to the branches and to reinforce the privileged position of GlasGarage. The team of advertising agency Pubmarket! came up with an activating event: the Clear View Weekend. For two days, local activities regarding car windows and everything related to it, were organised.
The result? Thanks to a striking door-to-door leaflet, online support and an active press approach, numerous drivers found their way to GlasGarage.