The summer of 2014 was something special for Vondelmolen. Pubmarket! created an original brand activation campaign: a Facebook competition asking fans to post an adventurous photo of themselves with Vondelmolen gingerbread. The main prize? A flight in a stunt plane! At 11 locations throughout Belgium, green screen photo booths were installed where passers-by could take a pic of themselves with their favourite adventurous background. And of course, they had to upload it to Facebook and get as many likes as possible.