The time we only had sandwiches at school or at work, is long gone. Today, we have yoghurt with fruit or granola, quinoa salads, fresh soup etc. Of course, you can't take this with you in a sandwich box. You need a trendy and sturdy on-the-go solution.
Something that didn't go unnoticed at BergHOFF, the Belgian specialist in kitchen and cooking utensils. Together with designer Pieter Roex, they developed the Leo-to-go range with 14 products to show off during your lunch break.
Advertising agency Pubmarket! and Markedeer developed a campaign to introduce the Porcelain Travel Mug that you could customise for free. The 20-35 age group was the core target of the campaign that used mainly digital channels and that redirected to the dedicated landing page 'Pimp Your Mug for Free'. For four months, influencers increased awareness of the Leo Travel Mug, and this was supported by display campaigns and pre-rolls on YouTube. The social media channels of BergHOFF also temporarily revolved around the ‘Pimp Your Mug for Free’ theme. For the foreign distribution channels of BergHOFF, Pubmarket! and Markedeer developed a B2B mailing about the potential of the personalised Leo Travel Mug as a business gift.
The second phase of the Leo campaign went broader than just the travel mug. With a great collection advertisement and carefully planned gift moments on Facebook and Instagram, we brought the full Leo range to the attention. Both the Facebook page and the Instagram page got a huge boost in followers. Together with the favorable WOM of the influencers and the positive customer reviews, this led to a sharp increase in demand at BergHOFF.