In the early nineties, Kwik-Fit asked advertising agency Pubmarket! to take care of all marketing communications in order to reach a top of mind position in the market of tires and DMV. For over 15 years Pubmarket! was the regular sparring partner for all online and offline marketing communications for the brand's retail and business-to-business activities. The cooperation led to a top of mind position of Kwik-Fit with a brand awareness of almost 100%.