Pubmarket! worked with the six Dream Riders, two with a Disney design and four with an animal design, and created a playful logo. For the visuals, we organised a casting and the photo shoot. The visuals and behind-the-scenes videos showcase what it’s all about: travelling with your kids is fun! The logo and key visuals were used to develop a whole set of POS, including tags for trolleys, shop-window material, and floor stickers in the form of a Dream Rider racetrack. While the parents were paying, their kids could take them for a test drive.
